There's a word at work at the moment called incremental that everyone is starting to like, really misuse. When is misuse of it kind of quit on quite dangerous? And when is it ok? Because it's still achieving. The stakes of the decision are a factor in how much uncertainty you can make that decision with. As analysts, we get stuck in this feeling of like, if we do this wrong, it's really bad. But maybe it's not so bad. If you're listening, maybe go back, take the last seven minutes, clip it, put it on your desk top, and every time you're running into that kind of issue, just replay that, cause i think

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