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How to really understand your audience - Yusuf Chuku, NBCUniversal

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How I Made the Jump From Finance to Creative

I had an amazing summer like hanging out and then slowly people started getting on with their lives. At that point I was like oh I kind of maybe need to find a job so I actually took a job selling a media space which I did for a few months but interestingly during that period I saw a job advertised for a TV buyer. It felt like I was right sized for it. There was an element of it that required like sort of quant skills which like I had through my degree in economics or like he could dobut it also meant working with creative people. Those were my best friends in like outside my friends with photographers designers and so I'm like oh I could do that and to top

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