Ecommerce Playbook: Numbers, Struggles & Growth cover image

Understanding Spend vs. aMER, and Spending Power

Ecommerce Playbook: Numbers, Struggles & Growth

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Unpacking the Spin AMER Model

This chapter explores the Spin AMER model as a critical framework in business planning, detailing a sequential methodology for optimizing budget allocations based on customer models. It emphasizes the use of ensemble modeling to forecast brand performance and media efficiency by analyzing historical data and trends.

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