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The Most Important Page On Any Website for SEO

Money Lab

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Enhancing EAT for Better SEO Rankings

The chapter explores the significance of a website's About page for SEO, focusing on transparency, expertise, experience, authority, and trust. The speaker aims to improve EAT (expertise, authority, trust) by enhancing behind-the-scenes storytelling for better search engine rankings. They also express a desire to become the internet's public boy for increased visibility and backlinks.

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