276: B2B Growth Channels Available for Each CAC Level Part 2
The Predictable Revenue Podcast
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Search Engine Marketing
The percentage of the sales process that's handled by marketing automation content, things that are scalable is probably 80, 90% and there might be 10% human intervention. And I think the interesting piece that I wanted to just point out is as we get into the higher ranges, that bar is going to be less and less. That's how you're going to be successful in terms of this category. So search engine marketing will try to be good on acronyms today.
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