The Future of the Firm cover image

How can consultants think more intelligently about their pricing models?

The Future of the Firm

CHAPTER

Why Do You Think People Don't Talk About Value?

People don't talk about value very much. So why are they willing to spend all that time on costs and not go the extra mile? Va isin doesn't get tall. A service initalpiis just the same as every other industry, but its i in it's a little bit of forgotten aro. Tha rawer, you canget on pit, just drop straight tointo the bottom line.

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