9min chapter

Property Management Business cover image

37. How to determine a properties rental rate with Nathan Jackson of Rentfinder

Property Management Business

CHAPTER

The Complexities of Algorithmic Rental Pricing

This chapter explores the legal and ethical implications of using non-public data for automated rental pricing, particularly in relation to RealPage's algorithms. It discusses the historical evolution of rental pricing methods, the current controversy over algorithm regulation, and the potential dangers of misinterpreting the technology behind pricing mechanisms.

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