37. How to determine a properties rental rate with Nathan Jackson of Rentfinder
Property Management Business
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The Complexities of Algorithmic Rental Pricing
This chapter explores the legal and ethical implications of using non-public data for automated rental pricing, particularly in relation to RealPage's algorithms. It discusses the historical evolution of rental pricing methods, the current controversy over algorithm regulation, and the potential dangers of misinterpreting the technology behind pricing mechanisms.
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