Jasbeer Mamalipurath’s TEDified Islam: Postsecular Storytelling in New Media (Palgrave Macmillan, 2024) is the first of its kind in-depth examination of the TedTalk phenomenon and in particular how Islam and Muslim experiences are represented in these talks. Mamalipurath argues that TED Talks on Islam are part of a larger postsecular (the secular's renewed interest in faith) discourse. The book examines the perspectives of Muslim and non-Muslim TED viewers about TED's storytelling strategies. Finally, the book studies aspects of the authority that both Muslim and non-Muslim TED speakers represent and embody as ‘spokespersons of Islam.’ By doing so, this book offers an empirical and context-oriented understanding of postsecular storytelling by problematizing secular translations of Islam that are part of this TED talk universe.

Themes the book explores include the nature of storytelling in a postsecular media environment, insider and outsider dynamics in how Islam is constructed and represented in digital media, the impacts of the 20th and 21st century media environment on how Islam and Muslim lives are translated for primarily non-Muslim audiences, the influence of Jewish and Christian frameworks on how stories of Islam get told, and the role of religion as faith in secular storytelling today. Listeners will certainly never look at TedTalks the same way after learning about the strategies, stories, and consequences of TEDified Islam from Mamalipurath’s research.

Dr. Jasbeer Mamalipurath is a lecturer in media and broadcast studies at the School of Arts, English and Languages, Queen's University Belfast (UK). His research sits at the intersection of media, society, and culture.

Dr. Jaclyn Michael is Associate Professor of Religion at the University of Tennessee at Chattanooga (USA). She is the author of several articles on Muslim cultural representation, performance, and religious belonging in India and in the United States.

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