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The Cult of Peloton

Sounds Like A Cult

CHAPTER

What's the Power of Peloton?

Peloton is a fitness company that uses technology to connect its users with each other and the world around them. A commercial for Peloton showed a woman who was gifted an exercise bicycle by her husband or partner. The ad got a lot of backlash because it was seen as sexist, but there's truth in conspiracy theories about cults.

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