The Fear of Chargeing More for Your Product

"I think people wouldn't be afraid of charging more for the product if they went through all that. I think they're afraid to charge more for the products because they never did that," he says. "They haven't earned the quality of product, whether it's a service or a physical good to charge the premium." He adds: "Then they actually have a bigger rip off and even more because everyone's always price and value interrelated"