"I think people wouldn't be afraid of charging more for the product if they went through all that. I think they're afraid to charge more for the products because they never did that," he says. "They haven't earned the quality of product, whether it's a service or a physical good to charge the premium." He adds: "Then they actually have a bigger rip off and even more because everyone's always price and value interrelated"
In today's episode, Andy & DJ are joined in the studio by Alex Hormozi. They answer your questions on what you should not compromise inside your business, where to draw the line between hiring out as opposed to developing the skills needed, and how to deal with "yes" men as an entrepreneur.