While tech investors chased ad-based creator platforms, OnlyFans did the opposite—and made billions. Today, Sammi unpacks the counterintuitive decisions that turned OnlyFans into a cultural lightning rod and a creator-economy juggernaut. From dodging the App Store tax and outsourcing discovery to TikTok, to the economics of fan intimacy and the infamous adult-content ban, Sammi explains why OnlyFans works and what makes it nearly impossible to replicate. Plus: can the platform really expand beyond adult content, or is that a recipe for failure?
Follow Sammi on Instagram
Subscribe to the Social Currency newsletter
00:00 The Business Model of OnlyFans
01:01 The Founding and Growth of OnlyFans
01:53 Avoiding the App Store
02:48 Creator-Led Growth Strategy
05:10 Monetization Beyond Subscriptions
06:26 The 2021 Adult Content Ban
07:39 Leadership and Risk Management
08:11 Expanding Beyond Adult Content
10:13 The Future of OnlyFans
10:52 How to Show Social Currency Some Love
Learn more about your ad choices. Visit megaphone.fm/adchoices
