When I reached out to you about being on the show, and I asked you what we should focus on, you said ontological thinking. Some folks listening might not be familiar with metadata. How would you describe that? Sure. So metadata is data that describes other data. That might be data. If you didn't know Ren Pope was a name, the actual word name puts into context Ren Pope as a name. so name would be the metadata for Ren Pope. The next summit, she came to me very excited, kind of gave me insight onto what she was doing. We decided to work together to come up with a workshop. And she came up with the term 'ontological thinking