Alex liberman: Sales is the number one career skill, and it's not even close. He says we've been taught our whole lives to think of sales as a second class skill. The most sought after jobs weren't sales jobs - they were investment banking or consulting jobs. "Meams have been made out of snake oil salesmen," he says.
Sales is the most important skill that an entrepreneur has in their toolkit. Yet it is dismissed and downplayed in school and by other professions. I examine our perception of sales and why any modern business professional needs to take the skill seriously.
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