3min chapter

DTC POD: How The Best Brands Are Built cover image

#255 - Anders Bill & Andy Cloyd, Superfiliate: Custom Storefronts for Creators

DTC POD: How The Best Brands Are Built

CHAPTER

The Importance of Integrations Into the TikTok Platform

Each one of the creators has their own storefront almost, right, that they're selling to. And our pitch is that every single affiliate link and discount code that exists out there should drive you to a micro commerce experience that's fully contextualized to the traffic source. We want someone to be able to come to us and say, hey, we have six web properties. And all of a sudden with this program, we're now going to have 6,000 micro web experiences that we'll be hosting through you all.

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