How Did You Get Into Marketing?

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i originally went to university with every ambition of going out there and becoming a direct potentially an actor. Very quickly realized on graduating that it wasn't going to be for me. I just didn't have the grip for it. But fortunately, i managed to pick up soft skills like improvising or talking in a room of people when you're not quite sure what yo what you are doing. From there, i went and took a p r and com's job for a b to see brand in the inner cycling space which was really great fun. Im just picked up a completely different skill set to what i do currently, which is in b o b marketing. And yet, for the last five

B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.

From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.

Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.

You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry.

And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running.

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Follow Jason:

LinkedIn: linkedin.com/in/jason-bradwell-40b45751

Twitter: twitter.com/JasonRBradwell

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LinkedIn: linkedin.com/in/daniel-murray-marketing