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The chapter explores Deckard's Outdoors' strong performance within the S&P 500 driven by brands like Hoka and Uggs, contrasting the challenges faced by the sneaker industry dominated by Nike. It delves into the competitive landscape, success of Uggs, and the company's financial growth. The evolution of Hoka and Uggs as footwear brands is analyzed, highlighting Hoka's transition to a fashion statement and Uggs' enduring popularity and global success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode