2min chapter

Founder to Founder cover image

What John Andrew Entwistle, Founder of Wander is Doing Differently as a Second-Time Founder

Founder to Founder

CHAPTER

Exploring Marketing Strategies and Customer Referrals for a Travel Company

Exploring the company's effective marketing strategies including influencer marketing and search ads, emphasizing the value of a multi-channel approach and tracking customer costs and profitability. The chapter also underscores the importance of a high Net Promoter Score in driving positive word-of-mouth referrals.

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