I'm in the process of handing off a business I started years ago for someone else to steward. And it feels like I'm sending a kid off to college. There's some parallel to that of, you know, nurturing something and it has kind of a life of its own. You have a relationship to your business in a similar way as you do to people. It requires care and love and presence just like any other relationship. The sauna industry and the mattress industry are the most interesting in this regard.

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