The Beauty of Baked Powder

Gilded honey gelato swirl illuminator is the number one selling highlighter at Ulta of all the brands. It has brought into our line a whole new crop of influencers and people because just from this, I mean, it's a beautiful product. The powder starts out as a wet creamy sludge with pigment in it, right? Exactly. And then what it goes through an oven. They literally are baked for 24 hours in an oven on trays. When they come out of these, I brought the terracotta piles. So that's the authentic way it's made. Then they're pan polished by artisans at the end and placed in the compact.