ProfitWell founder Patrick Campbell on life after acquisition
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Are We Getting Wrong in Our Thinking About Growth?
Gloria Borger: As a community, what are we getting wrong in our thinking about subscription growth? She says many of us go after the path of least resistance because that's how we learn or do via metaphor. We have two paths and one optimizes for X and oneoptimizes for Y, she says. And then from there, creating a framework is just a fancy or jargony way of like, identifying the things that affect that path,. Or finding the data and looking at the data.
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