Show Notes:
- 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
- 00:56: Mike’s experience in SEO M&A
- 3:41: The current state of SEO M&A
- 7:21: What does digital real estate look like today?
- 11:19: Finding SEO acquisition targets — link value vs. ownership value
- 16:06: What is the best deal structure?
- 19:52: How to evaluate SEO assets in every industry
- 22:14: The value of sites with penalties and/or significant hits in traffic
- 24:52: Mike’s due diligence process when acquiring a site
- 37:38: Tools to compare valuations in your market
- 40:10: Where are the most popular marketplaces?
- 42:02: Due diligence process continued
- 45:10: How to make the acquisition process seamless
- 48:32: Best tools to make your deal run smoothly
- 50:30: What percentage do marketplace websites take
- 51:08: Mike’s final tips, tactics, and recommendations
- 53:02: How to get the maximum from your sale
Show Links:
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