4min chapter

The TED Interview cover image

Mark Cuban doesn’t believe in following your passions | ReThinking w/ Adam Grant

The TED Interview

CHAPTER

The Psychology of Social Proof

Mark O'Mara is the CEO of peer-to-peer pharmacy Peeri an te. He says his company has a simple mission: to be low cost provider of every medication we're legally able to sell. But it's difficult to stay focused on not adding bells and whistles, such as customer service raps or blogs from leading doctors. 'We're effectively the well run dollar store for medications,' he says.

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