3PL Selection 101 - A Step by Step Guide with Matt Hertz
The Logistics of Logistics
How to Be a Successful E-Commerce Brand
I joined, I joined Birchbox as their first full-time employee. What does Birchbox do? So Birchbox is a subscription commerce brand. They launched a men's line as well about a year or two in. And I was responsible for Supply Chain there and helped the business scale to about a million orders a month. We worked with several 3PLs throughout that experience.
Matt Hertz and Joe Lynch discuss 3PL Selection 101 - A Step by Step Guide. Matt is the Co-founder of Second Marathon, a logistics consulting firm that helps brands find outsourced fulfillment providers tailored to their business needs.
About Matt HertzMatt Hertz, the Co-Founder of Second Marathon, established the ecommerce logistics consulting firm after a successful career building and scaling intricate supply chain operations. With experience as an early employee at Rent the Runway, Birchbox, and Shyp, Matt's journey began as the 5th employee at Rent the Runway, where he spearheaded warehouse operations. Subsequently, at Birchbox, as the 1st employee, he played a pivotal role in scaling the company's supply chain, facilitating growth from 500 to 1 million monthly orders across 5 countries. Matt then relocated to San Francisco to lead Business Development at Shyp. Initially starting his career at a hedge fund in New York, Matt now resides in Nashville and holds a bachelor's degree in commerce and finance from McGill University.
About Second MarathonSecond Marathon, founded by operators Matt Hertz (Ex-Birchbox, Rent the Runway, Shyp) and Ryan Belanger (Ex-Everlane, Venmo), leverages over 25 years of experience in supporting brands with supply chain operations. Frustrated by the lack of suitable external assistance in navigating the complex landscape of 3PLs, they established Second Marathon as a dedicated resource. Their mission is to guide brands in finding the ideal partner to build, scale, and manage their supply chains. With a deep understanding of the industry, Second Marathon aims to provide the necessary support to ensure brands discover the right solutions and optimize their operations.
Key Takeaways: 3PL Selection 101 - A Step by Step Guide- Matt Hertz is the Co-founder of Second Marathon, a logistics consulting firm that helps brands find outsourced fulfillment providers tailored to their business needs.
- In the podcast interview, Matt and Joe discuss 3PL Selection 101 - A Step by Step Guide.
- Second Marathon helps brands find outsourced fulfillment providers tailored to their business needs.
- The company has a vast network of ecommerce-focused 3PLs and uses a refined search process to match growing ecommerce brands with the right provider.
- Second Marathon was founded by two ecommerce leaders who experienced challenges in finding suitable outside support, leading to the company's mission of finding tailored solutions for brands.
- The company assists businesses in navigating their options and securing proposals to find the ideal 3PL partner, whether it's their first or next provider.
- Second Marathon understands the challenges faced by brands in supply chain and logistics and aims to be a resource, providing solutions that meet their standards and enable scalability.
- The company offers to handle the heavy lifting of finding the right 3PL provider, which can be a challenging, frustrating, and time-consuming process.
- Second Marathon follows a comprehensive process designed to understand a brand's unique needs and identify the right 3PL partner to meet their business goals.
- The process includes thorough preparation, curation, outreach to potential 3PLs, evaluation of pricing proposals, decision-making support, and assistance during the transition phase.
- During the preparation stage, Second Marathon conducts meetings with stakeholders, gathers key information about the brand's operations, and determines criteria for a successful 3PL partnership.
- Second Marathon manages the screening process, communicates with selected 3PL providers, evaluates pricing proposals, guides the decision-making process, and supports brands in transitioning their operations smoothly to the chosen 3PL provider.
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