From Invitations to Influencers

“Most brands just send out samples and then it’s done. We go the extra mile that 99% of brands do not do.”

Building a multi-million dollar business typically involves more than wedding invitations and viral TikToks. Yet for Josh Hadley, it began precisely there. In this episode, he recounts the evolution of his e-commerce brand, Hadley Designs, from a niche stationery shop to an 8-figure operation navigating the complex terrain of Amazon and Shopify. The conversation with Kurt Elster explores how TikTok Shop became a surprising growth catalyst, offering a modern twist on the age-old challenge of acquiring customers. Hadley’s story offers a glimpse into the future of retail, where scaling hinges on the power of social media and the unpredictability of going viral. Tune in to hear how Josh took viral hits and turned them into a full-blown growth strategy

Links

• Hadley Designs
• Ecomm Breakthrough Podcast
• The Seven-Step Process Entrepreneurs Should Use When Hiring New Talent
• The One Thing

Sponsors

• Zipify
• Cleverific
• Omnisend

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.