TikTok Shop Made This Stationary Store Go Viral
The Unofficial Shopify Podcast
From Invitations to Influencers
This chapter follows a couple's transformation from traditional product design to achieving success on platforms like Amazon and Shopify. They discuss the challenges of scaling a wedding invitation business and their strategic shift to standardized products, leading to increased revenue potential. The chapter also highlights their innovative use of TikTok and influencer marketing to enhance customer engagement and sales.
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