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Community Partnerships and Athlete Collaboration
The speaker discusses the importance of community and highlights specific partnerships with Project Rampart and Eat, Learn, and Play. They also discuss the unique relationship between Under Armour and top professional athletes like Steph Curry, mentioning his role as the president of the Curry brand. The chapter concludes by discussing the process of identifying and working with young athletes and showcasing successful examples like Steph Curry and Kelsey Plum.