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EP #41 | PPP & the Soul of Free Market Liberalism
Open College Podcast
The Importance of Branding in Mission-Driven Organizations
i want to highlight some other principles that i think uh i've not yet seen in the discussions mentioned so i want to put them out there and highlight them. One is a principle of branding that as an organization you know part of your organizational management is paying very careful attention to your brand. Your brand has market value it has a huge amount of symbolic value inside and outside of your organization. Think of some important branding examples where people are would be justified in an abstract sense in acting a certain way but it would be definitely to their brand. A fictional example suppose you are an actress who plays this elegant but slightly snobbish character with millions of fans everywhere you go paparazzi are following
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