
S2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)
The Marchitect
Go to Market
Sangram: If you think of go to market as a product, it means your marketing sales customers exist truly have to align on where we need to go. He says CEOs don't assume that ownership because then they're just saying, now I think sales should just figure out where the money is going to be spent. Sangram: You don't need to necessarily make all the decision, but you have to drive that conversation.
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