How can print media help get all eyes on your brand?
Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be.
In this episode, they cover:
- Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Bazaar
- Why the notion that print is dying is a myth
- How mail is crucial in conveying high-end products
- Seema’s experience with programmatic mail
- The calming effect reading something physical can have
Listen to the full episode and you’ll hear why print is thriving.
00:00 Intro
1:37 Tackling the mistaken narrative that print is dying
3:30 How did Seema create an effective programmatic direct mail channel?
05:35 Why an omnichannel approach can make magic happen
07:22 Seema explains why direct mail is undervalued
08:12 Seema’s examples of effective direct mail – The White Company and Hotel Chocolat
10:15 Rory predicts printed catalogues will make a comeback
11:41 Outro
Seema Kumari is an D2C marketing leader with 20+ years’ experience in subscriptions, ecommerce, CRM, and customer retention. She’s passionate about creating engaging, multi-channel experiences that put the customer first.
Throughout her career she’s managed to drive business growth, loyalty, and recurring revenue through strategic digital marketing and data-led customer engagement.
Follow Seema.
LinkedIn - https://www.linkedin.com/in/seemakumari/
X - https://x.com/1Seemak
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/Seema-Kumari-marketing-leader
YouTube - https://youtu.be/jKk6-Ex-FZI
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