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E108: Unpacking Ebsta’s Benchmarking Report with Guy Rubin

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Navigating Sales Challenges and Strategies

This chapter explores the implications of high turnover rates in sales, emphasizing the need for relational continuity with customers. It discusses the evolution of sales strategies toward a more data-driven approach, the significance of leadership in shaping effective teams, and the importance of separating customer onboarding from renewals. Additionally, it addresses the complexities of managing pipelines, improving lead qualification, and leveraging data insights to enhance performance in a volatile market.

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