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How to Grow an Audience
When you're just getting started, when you're in growth mode, it's important to get out there and sell the free thing. You have likely heard my 10 things I hate about content marketing. That is selling free things forever. As the momentum builds, you will likely not have to do as much to be promoting or selling the free thing you're making. And then even though momentum will grow for that...it can become easier and easier.