3min chapter

Wisdom From The Top with Guy Raz cover image

Dunkin' Donuts: Bob Rosenberg

Wisdom From The Top with Guy Raz

CHAPTER

Chili's Is a Good Option to Invest in Dunkin Donuts

The 6% same-sto sales increase that was pretty much our standard for our model was now faltering and falling to 3%. We thought the best and safest strategy was to take a license from Chili's to try that which we did. Half the space of our retail stores was a bakery so we decided to centralize production of the bakery goods business migrated much more toward beverages than it was to donuts.

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