The new rules for creating content that actually builds your personal brand. Content and Brand Expert Caleb Ralston and I discuess leveraging platforms like YouTube, Instagram, and LinkedIn + how to align your goals with your content, and hear why picking a primary platform is key to avoiding burnout. Caleb also shares his proven framework for a powerful personal brand; optimizing content for conversions, and the importance of building trust with your audience. Plus, we explore how to stand out in a saturated market with contrarian beliefs, innovative delivery, and unique "wrapping paper."
Caleb is the expert who’s helped build some of the most powerful personal brands like Gary Vaynerchuk (Gary Vee) and Alex Hormozi.
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CHAPTERS:
00:00 - Intro
01:17 - Desired Outcome Strategies
05:49 - Single vs Multi-Platform Focus
11:35 - Principles vs Tactics in Branding
13:09 - Views vs Revenue Explained
14:32 - Defining Your Brand Values
18:50 - Unique Brand Differentiators
23:23 - Creating Comfort for Your Audience
31:25 - Understanding View Quality
34:00 - Content for Awareness vs Audience Engagement
40:20 - Converting Viewers into Clients
43:40 - Effectiveness of Case Study Videos
45:25 - Strategic Placement of CTAs
49:52 - Crafting an Effective Lead Magnet
55:18 - Offering Value for Free
57:12 - Entering Brenden's World
59:05 - Questions for Caleb
1:00:16 - Common Personal Branding Mistakes
1:02:12 - Gary Vee's Audience-First Approach
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