The Golden Age of Content and Choice

I think this was kind of like, the plan is that you're going to have a golden age of content and choice for consumers. And I think the wheels are starting to fall off in some aspects of that number one. It's now more expensive than just having a cable package. In terms of the content itself, I remember not even like five years ago, if there's some old movie you want to see, you're like, oh, you've never seen this movie? Let's go here. You know what I mean? 100%. But man, there's just something that, you know, like Thursday night is this show and we watch it. It just. The effects of