The Building Metaphors of a Content Strategy

The blueprint is the cornerstone of the book. It feels very practical when you're reading the book and the blueprint laying out very early on, I suppose, helps up. For content folks, we are more often in a position of having to make the business case for why content is an asset to the business. So that's also where we have to make the case with our cross-functional teammates,. departmental partners that may be like marketing or legal, other areas of compliance and leadership.