The Nocebo Effect

Nocebo effect is incredibly powerful and there's a lot of data showing that some of it you know most of the nocebo effect data actually comes as it comes from the same clinical trials. So for example when you put somebody in a clinical trial and you tell them you're either going to get the real drug or the placebo and if you get the realdrug here's the side effects that you might experience. What they find in every clinical trial is that those getting placebo have the very side effects that they're warned about. That's crazy. And it's very physiologic it's not just in the mind it really is in the physiology but what I hadn't realized until I started