George Bryant is a digital marketer who's helped thousands of entrepreneurs scale their companies by focusing on building and nurturing relationships. Mike Dillard described him as the “single best marketer in the world right now.”
His approach to scaling is centered around improving the customer journey. He believes converting new customers is an easy path to growth when you’re just starting out, but to truly scale, there has to be a bigger reason for customers to come back for more.
In this episode, we dive deep into George’s principles for mapping a better customer journey.
He explains how to avoid turning your company into an "anti-marketing machine", so you can push past major sticking points and scale beyond 8 and 9-figure businesses.
Key Takeaways with George Bryant
- Understanding the customer journey and what he thinks prevents a lot of companies from scaling beyond 8 and 9-figures.
- The 4 buyer types that George believes are needed to scale any business.
- Does your customer retention suck? Discover what could be screwing up your customer journey—and what to do instead.
- Why do people talk about certain products and ideas more than others? What makes things go viral?
- The biggest mistake e-commerce companies make when a potential customer abandons their cart.
- How to triple or quadruple customer LTV.
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