#2: What All Great Leaders Have in Common
Why That Worked – Presented by StoryBrand.ai
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The Cockpit of the Company
Leadership matters because it decides a lot of things. We are talking about the cockpit, we're talking about the leadership of the company. If your leaders don't sit down for some sort of 48 hour or four week immersion into the philosophy of the company, if you don't have things that you need leaders to understand, you're probably a small company. And I'm talking about middle management up, not just the C-suite.
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