Is Big Data Getting More Reads Than Just Journals?

Granya: Is it true that we are transitioning maybe from a journal centric approach to an audience centric approach and asking not like what score I can get by placing a study in this journal? Yes, that's exactly what we're looking at now. We're able to look at which journals are being read by, you know, if you're trying to target an oncologist in a certain area. So we can definitely look at those metrics. You can think about it a little bit like choosing that blender.