NBA’s Broadcast Wars & The N.I.L. Bonanza
The Powers That Be: Daily
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Impact of NIL Deals on College Basketball
Exploring the influence of Name, Image, and Likeness (NIL) agreements on NCAA basketball, with a focus on players' decisions to stay in college longer and the effects on team rosters. The chapter also compares the men's and women's tournaments, emphasizing the rise of women's college basketball and the positive effects of player endorsements.
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