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Launching A Successful Multi-Million £££ Fashion Brand & Taking It To The Next Level - Jordan Jones | The Midnight Pod Episode 63

Matt Kelly | The Midnight Pod

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Is There a CRM for Brands?

I think there's some things that brands just shouldn't have internally, fundamentally just like me buying. I'm starting to think that would be a CRM internally. It's probably a good idea because you know your customer more than we're ever going to know. Having a media buyer who's spending 300k a month on four clients rather than just on you is a net beneficial thing. But then the person you've brought in brings more than I can tell he's very experienced. So, yeah, he's really good. And he brings more than just the media buying like he's more T-shaped like he knows he's very much like he's shaped. That's when you know

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