Football betting revenues have doubled in the last five years. But women haven't been as interested in sports betting, says Jack potjoy. The industry has taken things like slots, bingo and on line casino games into what they think a sort of women friendly imagery. And then advertising duing loose women, for instance, trying to hit that audience.
Rob Davies is an investigative journalist for The Guardian and his new book, Jackpot, tells the story of how Britain came to be one of the largest gambling markets in the world. The book describes how the mainstreaming of gambling advertising in the early 2000s combined with high-tech microtargeting of online gamblers has meant that the industry today is profiting from preying on the most vulnerable in society. Joining Rob to discuss the book is Joey D'Urso, investigations writer at The Athletic UK.
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