There's no incentive for Google or Facebook to do this. Like it's self-defeating and like realistically to even make it monetarily worthwhile it would have to be a value that's actually far beyond whatever you earn in a year just. The more people that you can reach on any given platform or any given tool the more attractive the more attractive it is. I think a challenge with this discussion is my my impression is I'm stuff like you're sitting through junk mail obvious obvious case but I kind of feel like for a lot of people the very presence of ads period is objectionable, so why are we so upset about what is about advertising?