4min chapter

Video Creators cover image

The Two Hooks You Need for YouTube Success (yes TWO)

Video Creators

CHAPTER

How to Create a Bingeable Session

If you're creating discoverable content, that's the goal. The goal is to extend the watch session. So your hook has to establish some kind of curiosity. It has to establish a feeling of needing more like what do you mean this videos are over and I need more? That's where the binge session starts. And there's no need to wrap up your content ever.

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