E098: The LTV Trap: Escape Your Broken Business Model
OPERATORS
Evolving Strategies in Consumable Markets
This chapter explores innovative customer acquisition strategies specifically tailored for consumable products, including leveraging discounts and subscriptions. The discussion highlights the challenges in the e-commerce landscape, particularly for seasoned professionals transitioning to consumables and the importance of understanding market dynamics. It also addresses consumer trends and the implications of Lifetime Value (LTV) in developing a resilient business model amidst competition.
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