In the mid 19 eighties, there were a ton of japanese competitors who started building more reliable memory technology at lower costs. And so what andy grove and intel ended up making the really hard decision of doing was gett out of the memory business. It was this one decision to focus on micro processors over memory that set the stage for decades of intel being one of the most powerful tech logy companies in the world. Do you like helmer's definition? Does it make sense to you? Or do you think there's an easier way to understand what business strategy means? Shumen imel, sharing your thought on what business strategy mean to you at morningbrewe dot