The most difficult part of freelancing is attracting high-quality clients to you (especially early in your career).
Most people resort to two main "desperation tactics" when their schedules thin out...
Desperation Tactic 1: They start sending cold emails/DMs to people who don't have any idea who they are.
Desperation Tactic 2: They start publishing desperate-looking "hire me" posts on their socials. Things like "50% off THIS MONTH ONLY. HMU".
While they're chasing leads down like a starving troglodyte desperately hunting for food, there's a better way to market your business as a creative.
So what's the better way? That's what Chris Smith—our guest this week—wrote the book on...
While the book is called "The Conversion Code", the tagline says it all: "Stop chasing leads and start attracting clients".
No one wants to be "hunted", but most people want to be attracted to something/someone.
In this episode, Chris breaks down how to use social media to start attracting more clients instead of resorting to desperation tactics.
In this episode you’ll discover:
- Overcoming the lead generation bottleneck
- The number one key to getting booked
- Content marketing as a freelancer
- Basing your business model on Disney
- Getting booked by posting on TikTok
- The ROI of social media content creation
- Documenting vs. creating content
- Looking to others for inspiration
For full show notes, visit https://6figurecreative.com/218
