UAP is a rebranding of Project Blue Book, which was an effort by the military to see something say something where they asked people to send in reports. Now there's a like central place where pilots can file their reports and say, oh, we saw this thing. And then that sort of lets that part of it take it on. The pivot goes from, "We're going to tell people, we're going to look at the sky," says David Frum.

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