2min chapter

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Matt McGarry: How to scale a newsletter with Facebook ads

The HeyCreator Show

CHAPTER

Is There Red Tape in Your Ads?

I think the idea is that it's something you might see you organically. Our whole philosophy is we don't want to add to look like an ad. We want it to look like somebody would see wherever we're showing it, your Facebook, your Instagram stories, whatever. So we try and do that. The ad kind of like breaks people's patterns because people know what an ad looks like. And they kind of have mental like a block on that as soon as they see it. These small details are really important even though that looks simplistic using certain fonts, certain layouts, not using a logo in the ad can all help it perform a lot better. I've seen lots of other

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