From China to the world: Temu’s low price strategy decoded | Impulso E110 [EN]
The Impulso Podcast
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E-Commerce Expansion and Dynamics
This chapter examines the rapid international growth of a leading Chinese e-commerce company and the mixed perceptions shaped by its pricing strategies and treatment of suppliers. It contrasts major market players like JD, Taobao, and the emerging Pinduoduo, highlighting their distinct strategies and the impact of logistics and payment systems on consumer behavior. Additionally, it explores demographic differences in user preferences across China and compares the e-commerce landscapes of Brazil and China, emphasizing the influence of price competition in diverse economic contexts.
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