264 - Marketing’s Role In The Modern GTM Strategy | Demand Gen Live Keynote
GTM Live
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Is the Message Resonating?
Janne: You should know the messaging works, and you validated it in real life with buyers before you go and scale digital. Janne: In awata channels, you should be getting the qualitative, right? "What you're doing and saying on chick dok is different tham, what you're doingand saying on mi ten," she says.
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